Top News and Magazines Apps Performance in Kenya Q4 2024

In the fourth quarter of 2024, the top news and magazines applications in Kenya showed varied performance across downloads, revenue, and active users. According to data from Sensor Tower, here’s an overview of the trends for these leading apps.

X (Formerly Twitter) experienced fluctuating weekly revenue, peaking at approximately $6K in late November. Weekly downloads reached their highest at 37K in early November, while active users remained robust, averaging around 3.4M throughout the quarter.

Medium saw a gradual increase in weekly revenue, ending the year with about $416. Downloads fluctuated slightly, with a peak of 215 in early October, while active users decreased from 16.1K to 12.1K by the end of December.

The Economist - World News maintained steady revenue growth, finishing with $846 in the final week. Downloads remained low, peaking at 71 in the last week of December, and active users hovered around 300.

NYTimes: US and Global News showed a significant revenue spike to $365 in early December. Despite modest download numbers, active users saw a slight increase, peaking at 368 in early November.

Bloomberg: Finance Market News displayed a steady pattern with revenue peaking at $446 at the start of the quarter. Downloads remained consistent, while active users grew from 873 to 972 by the end of December.

For more detailed insights and data, Sensor Tower offers comprehensive analytics on these applications.